At its heart, Instagram is a social media site dedicated to images. While you might get some interaction by posting images of products, though, you will need to be much more creative with posts to the site. FedEx, for instance, simply integrates their delivery trucks into interesting or popular locales.
This strategy obviously won’t work for every business. If you can upload creative images that are somehow linked to your small business or industry, though, they are much more likely to get noticed and let people know what type of brand you are.
Keep Branding Dependable Across Platforms
Different social media platforms will clearly need different strategies. A link share on Facebook, for instance, would not really work out well on Instagram. Something that should stay consistent across all platforms, though, is your branding. If possible, your Instagram user name needs to be the same as your names on other sites. Additionally, pick a profile image that represents your brand, even if it is just the logo, and stick with it.
Communicate with Followers
Most local business owners know that interacting with followers on Facebook is vital. Fewer recognize, however, that this is true on Instagram as well. You can mention users, utilize hashtags, follow industry leaders, ‘like’ posts and even urge your followers to create their very own hashtags on a photo. Focus on maintaining your brand voice during these interactions, and you should do fine.
Xanga, Bolt and PlanetAll are defunct social media sites you’ve likely never heard of before. In all likelihood, Instagram will not follow suit. This means you will benefit from reaching out to its large fan base and broadening your marketing techniques.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.