Why You Need a Business Story and How to Create It

Monday, March 16

5:00PM – 5:15PM


Austin Convention Center

It’s known that information delivered as a story is more persuasive
than its rational counterpart. Yet when it comes to business, people
slip into a cold world of logic in an attempt to persuade. Logic may
make a point difficult to argue against, but it seldom moves people to
action. A story however, has the ability to be memorable, convey emotion
and be easily shareable, which is important as most buying decisions
are made at an emotional level. So how do you create an authentic
business story for offline, the social web and content marketing?

David Sloly’s talk will show you how to create a business story in
just 5 steps. It will explain the power of story, different types of
business stories, places you can use them and the method for creating
them.

Learn how to gather the raw facts, the four crucial points to pique
people’s interests, how to organize your facts into a plot, how to add
emotion and the simple technique news editors use to create compelling
headlines. By David Sloly based on his book Why You Need a Business Story and How to Create It. #sxsw #SlolyStory

Everyone has multiple stories.

Everyone’s stories are unique.

Five steps to create your stories:

5 W’s: Who What Why When Where Samuel Morse 1825?s desperate ride fr DC to CT too late before his wife died

4 Ps: Princes (person or company you don’t need to explain: Google, Richard Branson), Purses (money), Pets (cute things) and Places 

3 Acts (setup, confrontation, resolution)

2 States (move btwn two emotions)

1 Killer Headline (Guardian editor: only 3 types: news (new and interesting), promise or intrigue (”Man Bites Dog”)

Michael is responsible for client SEO work, reporting, FB ads, and web hosting. Prior to joining NSI Partners, Michael received his Bachelor of Science in Business Management Information Systems from Liberty University, and worked at the school’s Network Operations Center. Michael resides in Lynchburg, VA, with his wife, Megan. His hobbies include gaming, watching Atlanta Falcons football, and reading.

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About NSI Partners

A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.

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